Every spa owner knows the struggle—some days your appointment book is full, and other days you’re wondering where all the clients went.
Lia Beauty Spa, a high-end beauty and wellness center in Ghana, faced this exact challenge. Despite offering top-tier services that customers loved, their bookings were unpredictable. Relying on word-of-mouth, organic Instagram posts, and WhatsApp broadcasts just wasn’t enough.
They needed a consistent way to attract new clients. That’s when they turned to Facebook & Instagram ads—and within weeks, they were booking 10-12 clients daily. This momentum lasted for four straight months, transforming their business.
If you want to go from slow days to steady bookings, keep reading. We’ll break down exactly how Lia Beauty Spa did it—and how you can do the same.
Before Ads: The Challenge of Inconsistent Bookings
Before running paid ads, Lia Beauty Spa relied on:
✅ Word-of-mouth referrals
✅ Organic Instagram posts
✅ WhatsApp broadcasts
Some days brought in clients, but others? Silence. The inconsistency made it difficult to plan, pay staff, and grow the business.
If you’ve experienced this, you’re not alone. Posting regularly and engaging with followers isn’t always enough to drive consistent bookings. That’s why Lia Beauty Spa decided to test a new approach—Facebook & Instagram ads.
The Game-Changer: A Simple Sponsored Ads Strategy
They didn’t just run random ads. They followed a strategic, results-driven approach that brought in a steady stream of new and returning customers.
Here’s how they did it—and how you can apply the same strategy to your spa.
Step 1: Creating an Irresistible Offer
A generic “Book an appointment” message wouldn’t cut it. Instead, they crafted a time-sensitive, high-value offer:
✅ “50% off your first luxury facial when you book this week!”
Why did this work?
✔ Grabbed attention (everyone loves discounts!)
✔ Encouraged immediate action (a limited-time offer creates urgency)
✔ Lowered the risk of trying a new spa (half-price means less hesitation)
Step 2: Running Highly Targeted Facebook & Instagram Ads
Rather than hoping the right people saw their posts, they used ads to target:
✔ Women in Accra, Ghana (their local market)
✔ People interested in beauty, skincare, and self-care
✔ Women aged 22-45 (the ones most likely to book spa treatments)
This ensured their ads only appeared to potential clients—maximizing results while minimizing wasted ad spend.
Step 3: Making Booking Super Easy
A common mistake? Making clients jump through hoops to book.
Instead of saying, “DM us to book,” Lia Beauty Spa used a WhatsApp booking link directly inside the ad. With one click, potential clients could schedule an appointment in seconds—no delays, no frustration.
Step 4: Retargeting People Who Didn’t Book Immediately
Not everyone books the first time they see an ad. Distractions happen. That’s why Lia Beauty Spa ran follow-up ads to those who clicked but didn’t book.
These ads said things like:
“Spots are filling up fast! Don’t miss your 50% discount—book now!”
This simple reminder converted more interested clients into actual bookings.
The Results: Fully Booked Days, Every Day
Within weeks of launching their ads:
✔ More people discovered Lia Beauty Spa
✔ Their daily bookings jumped to 10-12 per day
✔ No more “slow” days with zero clients
✔ Increased revenue, without depending on word-of-mouth
And because they provided excellent service, customers returned, referred friends, and left glowing reviews—bringing in even more clients.
How You Can Get the Same Results for Your Spa
If you’re tired of unpredictable bookings, here’s how you can replicate Lia Beauty Spa’s success:
✅ Create a compelling offer (like a discount or first-time special)
✅ Run targeted Facebook & Instagram ads to reach the right audience
✅ Make booking seamless with a WhatsApp link or website
✅ Follow up with those who showed interest but didn’t book immediately
This method works—and it works fast.
Want to Get More Clients Without Stress?
You don’t have to rely on luck, referrals, or inconsistent social media posts to grow your beauty business.
At Buildyourlaunch we help businesses attract daily bookings using proven Facebook & Instagram ad strategies.
If you’re ready to fill your appointment calendar and increase revenue, we can help
Let’s make your spa the next success story!
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